Marketing · Content · Social media · Wine
Alessandra
Mastrantonio.
From Michelin stars to air compressors, I build marketing people actually pay attention to.
See my work →
Ten years in hospitality taught me how to read a room. Eight years in marketing taught me how to fill one.
I moved from hospitality into marketing and kept its best habit: every client gets treated like the only table in the room. Social media is where I made my name, and today it sits alongside global communications strategy, campaigns and launches.
More about me →{WHAT I COVER}
19K+
people following @thereasonwine, my own wine project
2.2M+
views on just four of the reels I’ve made for clients
+40%
merchandise sales in three months for a personal growth platform
2
international recognitions for my wine content
{SELECTED WORK}
All work →
Campaigns, social media and in-person events for a global compressed air brand.
022021 TO NOW
The Reason Wine
My wine project, with more than 19K followers on Instagram.
032024
Paola Maugeri
From 175K to 200K Instagram followers in three months.
042024
humans
Merch sales up 40% and workshop attendance up 30% in three months.
052024
Marco Martini
Instagram for a Michelin-starred restaurant in Rome.
062024
Mantis
Instagram for a natural wine bar in Rome.
Campaigns, social media and in-person events for a global compressed air brand.
2024 TO NOW · ASSISTANT MARKETING MANAGER
{MY TEST KITCHEN}
The Reason Wine
My own wine project, where I try every idea on myself before I suggest it to a brand. If you don’t know where to start with wine, this is where my free resources live, and new ones keep arriving.
Explore the project →
{MY NEWSLETTER} one newsletter, three series
Read the latest issue →
One wine country a month, looking for the grapes nobody talks about.
First issue coming soon
Odd research and strange discoveries that question what we think we know about wine.
First issue coming soon
Wine where you don’t expect it, from films and scandals to the news shaping it today.
Kind words
“Her ability to combine creativity and strategic thinking makes her a professional of the highest level.”
“Alessandra is the most wonderful, creative, gracious, calm and collected superhuman marketing genius I’ve come across in a long while.”
“Alessandra is brilliant to work with. […] Given the choice I’d work with her again anytime.”
“Alessandra has become an important part of my business. She has a talent for editing and amplifying my business message.”
“She’s adept at developing creative content that captures the interest of target audiences in the overcrowded social media space.”
“Alessandra offered a fundamental contribution to the launch of our startup Bacco Minore.”
“Very knowledgeable about the best practices of social media, you will instantly feel that you can rely on her guidance.”
Winner, November 2023
Best Food & Beverage Expert Ambassador
Italy Ambassador Awards
Finalist, 2024
Best Wine Communicator in Short-Form Video
67 Pall Mall Global Wine Communicator Awards
Want to talk marketing,
wine or both?
I’m not taking on new projects right now, but I always reply.