Paola Maugeri

How a radio voice with 175K followers reached 200K in three months.

ROLE

Social media manager

WHEN

2024

WHERE

Instagram, Facebook

+25K

Instagram followers in three months

1.2M

views on the best performing reel

reels above 280K views each

The brief

Paola is an Italian journalist, podcaster and presenter at Virgin Radio Italy. Her community follows her for music, female empowerment, sustainability and personal growth.

What I did

I worked on the ideas with her, made the videos, infographics and stories, and read the numbers to decide what came next.

Paola Maugeri playing bass in a white room

The reels people shared

On taking care of our inner and outer selves → 1.2M views · 27.8K likes What is actually normal? → 517K views · 25.7K likes What I would say to my 30-year-old self → 294K views · 11K likes Stop ageism → 286K views · 13K likes

NEXT PROJECT

humans →