CASE STUDY 04
humans
Three months that filled the workshops and sold 40% more merch.
ROLE
Social media manager
WHEN
2024
WHERE
+6K
followers in three months, from 16K to 22K
+40%
merchandise sales
+30%
workshop attendance
The brief
humans is the meditation and personal growth platform founded by Paola Maugeri.
What I did
I ran the content strategy on Instagram, edited photos and video, wrote the copy, looked after the community and tracked the numbers.
See it live
“I had the pleasure of working with Alessandra at behumans.it, and I can say with certainty that her expertise, intuition, heart and commitment were decisive in reaching the goals we had set.”
NEXT PROJECT
Marco Martini →