{ABOUT}

Hi, I’m Alessandra.

I do digital marketing for businesses of every kind, from social media to content and campaigns. Wine is the subject I picked for myself, and it ended up winning awards.

Alessandra smiling against a stone wall in warm light

{MY STORY}

My first job was in an office in Italy, then I started again as a waitress and worked my way up to general manager in the City of London.

I moved into marketing, working between Italy and the UK. Managing several clients and projects at once became second nature, and I do it all remotely.

Today I’m Assistant Marketing Manager at Hitachi Global Air Power. Compressors and Barolo turned out to have something in common: you get about fifteen seconds to show people why they matter.

Alessandra in sunglasses, typing on her phone in a café Alessandra working on a laptop in a café by the sea

{EXPERIENCE}

2024 TO NOW Assistant Marketing Manager, Hitachi Global Air Power Digital campaigns, social media, in-person events, webinars and co-marketing with distributors.
2024 Finalist, 67 Pall Mall Global Wine Communicator Awards Best Wine Communicator in Short-Form Video.
NOV 2023 Winner, Italy Ambassador Awards Best Food & Beverage Expert Ambassador, for The Reason Wine.
2021 TO 2024 Marketing, content strategy and social media Editorial plans, campaigns and launches for restaurants, wine businesses, coaches and public figures.
2021 Founded The Reason Wine Instagram, a newsletter with three series, and free and paid wine resources.
10+ YEARS From waitress to general manager Hospitality, ending as general manager in the City of London.

{WHAT I’M GOOD AT}

Social media Digital campaigns Content strategy, short and long form Editorial plans Digital product launches Paid advertising In-person events Webinars Distributor marketing Copywriting and SEO Video editing Wine education

Kind words

“She doesn’t just produce content: she designs it with vision, always asking how it can have the greatest impact.”

GIULIA MANDRINO · DIGITAL STRATEGIST

“She single-handedly brought our social media presence to life.”

AMY HACKETT-JONES · REGIONAL DIRECTOR, AFRICA

“Her creativity, sharp sense of strategy and her willingness to get to the root of the brand she’s working with and express it in impeccable ways.”

TERESA FILIPE LOPES · HEAD OF BRAND & COPY

“An all around pleasure to work with, quick learner, and solutions-oriented creative thinker!”

NICOLE DICKERSON · FOUNDER, PALM & VINE

“A unique approach aligned with my business’s long-term vision and values.”

LUCIE PETRELIS · CO-CREATOR, THE COMING OUT COACHES

“I highly recommend her services and experience.”

JUAN ANTONIO LO BELLO · CEO, WINE GURU ON WHEELS

“She came up with creative suggestions and all-over-the-place thoughts giving us clear directives on our next steps.”

RUDOLF GUENZANI · CO-FOUNDER, BACCO MINORE

Want to talk marketing,
wine or both?

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