{MY TEST KITCHEN} since 2021

The Reason Wine.

Wine for people who love drinking it and would happily skip the lecture.

Alessandra with a glass of white wine and a bottle in a stone cellar
Alessandra in a cellar, looking down at a glass of white wine, holding a bottle

{WHY IT EXISTS}

I started The Reason Wine in March 2021 to talk about wine the way a friend would. It’s also my lab: new formats get tried here first, on my own account, before I use them with a brand. I also travel in search of wine, on my own and taking part in events with other wine communicators.

Alessandra with the Italy Ambassador Awards trophy

{WINNER} NOV 2023

Best Food & Beverage Expert Ambassador

Italy Ambassador Awards

{FINALIST} 2024

Best Wine Communicator in Short-Form Video

67 Pall Mall Global Wine Communicator Awards

{START HERE}

Don’t know where to start with wine? Try my free resources.

Instagram → Short videos and carousels that make wine easier to understand. Newsletter → The Grape Escape, Taste Oddity and What’s the story?, straight to your inbox. Free wine guides → How to Decode Wine Labels and my new wine wheels, free at the same link.

+ MORE FREE RESOURCES ON THE WAY

{FROM THE FEED}

See more on Instagram →
If wine grapes could talk Why does your wine smell like that? Do you like a style of wine? If wines were songs Iconic wine blends you need to know Documentaries about wine

{THE NEWSLETTER} on Substack

One newsletter about wine, with three columns.

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The Grape Escape

One wine country a month, looking for the grapes nobody talks about.

Cover image of this issue 20 Oct 2026 China writing its own wine story Cover image of this issue 12 Oct 2026 What Germany pours when Riesling isn’t looking Cover image of this issue 23 Sep 2026 From the Pyrenees to Corsica, this is the other France
Cover of the Taste Oddity series

Taste Oddity

Odd research and strange discoveries that question what we think we know about wine.

FIRST ISSUE COMING SOON

Cover of the What’s the story? series

What’s the story?

Wine where you don’t expect it, from films and scandals to the news shaping it today.

FIRST ISSUE COMING SOON

{PAID RESOURCES}

For when you’re ready to go deeper into wine.

Italian Grapes 101 walks you through Italy’s 20 regions and 68 of its grapes, with food pairings. There’s also something in the cellar that’s almost ready to open.

Cover of Italian Grapes 101

Italian Grapes 101

$12.99 $20 · Buy →

Something’s fermenting

COMING SOON