CASE STUDY 01
Hitachi Global Air Power
Keeping one global brand consistent in every market, with its distributors alongside.
ROLE
Assistant Marketing Manager
WHEN
2024 to now
WHERE
Campaigns, social media, webinars, in-person events
Digital campaigns
Social media
In-person events
Webinars
Co-marketing
Distributor materials
The brief
Hitachi Global Air Power is the compressed air business of the Hitachi group. Its message has to travel across markets, teams and distributors.
What I did
I manage social media and digital campaigns, coordinate webinars, co-marketing and in-person events, and give distributors ready-to-use materials and guidance.
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