The Reason Wine

My own wine project, and the place where I test every idea first.

ROLE

Founder and creator

WHEN

2021 to now

WHERE

Instagram, Substack

19K+

followers on Instagram

2023

winner at the Italy Ambassador Awards

2024

finalist at the 67 Pall Mall Global Wine Communicator Awards

The brief

I wanted wine content that makes everyday wine lovers curious, with a light touch and no lecture.

What I did

I built it from scratch, from the name and logo to the strategy and the content. Since then I’ve grown it into a newsletter and a collection of free and paid wine resources, and I’m still adding to it.

Reels

What are Supertuscan wines? → Instagram 5 eccentric wine Guinness World Records → Instagram Wine and the brain → Instagram A real wine fountain → Instagram Ducks in the vineyard → Instagram The black rooster of Chianti Classico → Instagram

NEXT PROJECT

Paola Maugeri →